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SURFING + SUSTAINABILITY
Timeline
4 weeks
Product
Brand
Approach
Surfing set
Allbirds
Sport gear design
SUGAR SURFING SET
Nature’s Sweetest Offering
The sugarcane used to make SweetFoam® is sourced from southern Brazil, where it relies on rainwater, not irrigation. It’s a fully renewable resource that grows quickly, removing carbon from the atmosphere in the process.
SUGAR OCEAN
This is a sugar-based surfing footwear that helps surfers to be in control on the surfing board.
Barefoot surfing can cause so many injuries. It may eventually break the bones.
Surfing shoe ideation:
Waved soft padding
BOA Lacing
wave traction
Skydex cushion
(Material from TENGA)
Sugar Earth
Sugar Camo
SUGAR SHELL
This is a sugar-based surfing helmet that protects surfers from hidden potential dangers in the ocean.
Bloody injuries due to hidden black reef in the ocean
People are not aware of the importance of using helmets in the ocean.
Helmet design ideation:
SUGAR SUIT
This is a sugar-based suit that prevents injures from hidden dangers on the surface of the ocean.
Suit design ideation:
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