top of page
camouflageback.jpg
6064cd3c8275b1f0a997af10_315867d50313c27e34a6e46717ca88ba.png

SURFING + SUSTAINABILITY

Timeline

4 weeks

Product

Brand

Approach

Surfing set

Allbirds

Sport gear design

SUGAR SURFING SET

helmet.78.jpg
surfer shoe_edited_edited.jpg
suits okthis.86.png
69095049.webp

Nature’s Sweetest Offering

The sugarcane used to make SweetFoam® is sourced from southern Brazil, where it relies on rainwater, not irrigation. It’s a fully renewable resource that grows quickly, removing carbon from the atmosphere in the process.

SUGAR OCEAN

This is a sugar-based surfing footwear that helps surfers to be in control on the surfing board.

Untitled_Artwork 264.jpg
Untitled_Artwork 263.jpg
Untitled_Artwork 263.jpg

Barefoot surfing can cause so many injuries. It may eventually break the bones.

Surfing shoe ideation:

Untitled_Artwork 263.jpg
Untitled_Artwork 262.jpg
Untitled_Artwork 263.jpg
Untitled_Artwork 263.jpg
home-tech_2x.jpg

Waved soft padding

BOA Lacing

wave traction

Skydex cushion

(Material from TENGA)

Sugar Earth

earth tone.jpg

Sugar Camo

surfer shoe_edited_edited.jpg
helmet.78.jpg

SUGAR SHELL

This is a sugar-based surfing helmet that protects surfers from hidden potential dangers in the ocean.

Untitled_Artwork 267.jpg

Bloody injuries due to hidden black reef in the ocean

People are not aware of the importance of using helmets in the ocean.

Helmet design ideation:

Untitled_Artwork 267.jpg
Untitled_Artwork 267.jpg
Untitled_Artwork 267.jpg
Untitled_Artwork 267.jpg
Untitled_Artwork 267.jpg

SUGAR SUIT

This is a sugar-based suit that prevents injures from hidden dangers on the surface of the ocean.

Suit design ideation:

Untitled_Artwork 266.jpg
suits okthis.86.jpg
suits okthis.85.jpg

NEXT WORK

bottom of page