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"LOGAM" psyche
Inspired from a nordic "LOGAM lifestyle (enough, sufficient, adequate, just right) bring back energy by the right amount of balance.
Galloping


PVC Heat Print
(Logo)
Stretch Conductive Fabric
(Strape)


Waterproof Wool
(Body Major)

Wool Mesh
(Body Minor)

Nomadic Explorer



TPU Heat Print
(Logo)
Stretch Conductive Fabric
(Strape)

Waterproof Polyester
(Body Major)

Polyester Mesh
(Body Minor)

Harmony Friluftsliv

Screen Printing
(Logo)

Stretch Conductive Fabric
(Strape)


Waterproof Silk
(Body major)

Silk Mesh
(Body Minor)

Inner Layer
Cure Body with Natural Material.

Turmeric Dye Wool
Recover with natural medicine

Fish Oil Coating
Unique Nordic Specialty

Glacial Mud Dye Silk
Natural Treasure in Nordic Countries
bring the right amount of energy to cross country skiers

Racing
Backcountry
Classic
Happiness
Excitement
Exploration

Balance
Happy
Conservation
Why do we need "Logam" in 2021 and even in the future?

Socio-Environmental
1. lack of supplement brings back the concept of "lOGAM" (the right amount of enough).
trading war
The supplement has been worse than before. The block of evergreen cargo The shut down of manufactures The lack of virgin resources causes the issues.
future trend
With the Swedish "LOGAM" mentality, there will be less use of material and create efficiency for manufacturing.
Socio-Environmental
2. Eco-anxiety caused by extreme environmental crisis
mental health symptoms
Harmful to your physical health Guilt about carbon footprint Post-traumatic stress caused by climate change Feelings of grief about irreversible environmental damage
future trend
Friluftsliv, the nordic idea of “free-air life” encourages people to stay in touch with nature, experience outdoor life, and bring positive energy and confidence to people with anxiety.


Technology
Body wellness through lightweight material innovation
the benefits
less energy in the manufacturing process. new material properties without altering the core product. Lightweight nanotechnology offers potential health benefits.
future trend
The growth rate of nanotechnologies will keep growing. This will lead to an emission-free “energy vision 2030” bringing natural healing properties to new textile designs.
Economic
Socio-economic inequality discourages
Gen z + millennials.
inequality
The gender income gap is rapidly increasing. Declined labor forces as a result of COVID. Income inequality has increased from 2016-2021 The job insecurities contribute to future long-term stress.
future trend
The pandemic brings more awareness of financial inequalities. Many younger generations are struggling to survive. To bring back confidence, more and more gen z + millennials start to invest time and money to balance their financial lives.


Political
the multilateralism will slow down the post covid recovery
multilateralism
Ideological infighting causes more conflicts. The complicated system will decrease the efficiency. The competition created by multilateralism brings stress.
future trend
The world develops so quickly. Many countries are seeking opportunities from multilateralism. However, the complicated system, the conflict agreement can potentially cause serious political troubles. Trustworthy and balanced control of multilateral policies can bring positive energy and efficiency.
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