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"LOGAM" psyche

Inspired from a nordic "LOGAM lifestyle (enough, sufficient, adequate, just right) bring back energy by the right amount of balance.

Galloping

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PVC Heat Print
(Logo)

Stretch Conductive Fabric
(Strape)

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Waterproof Wool
(Body Major)

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Wool Mesh 
(Body Minor)

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Nomadic Explorer

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TPU Heat Print
(Logo)

Stretch Conductive Fabric
(Strape)

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Waterproof Polyester
(Body Major)

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Polyester Mesh
(Body Minor)

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Harmony Friluftsliv

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Screen Printing
(Logo)

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Stretch Conductive Fabric
(Strape)

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Waterproof Silk
(Body major)

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Silk Mesh
(Body Minor)

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Inner Layer

Cure Body with Natural Material.

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Turmeric Dye Wool

Recover with natural medicine

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Fish Oil Coating

Unique Nordic Specialty

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Glacial Mud Dye Silk

Natural Treasure in Nordic Countries

bring the right amount of energy to cross country skiers

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Racing

Backcountry

Classic

Happiness

Excitement

Exploration

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Balance

Happy

Conservation

Why do we need "Logam" in 2021 and even in the future?

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Socio-Environmental

1. lack of supplement brings back the concept of "lOGAM" (the right amount of enough).

trading war
The supplement has been worse than before. The block of evergreen cargo The shut down of manufactures The lack of virgin resources causes the issues.

future trend
With the Swedish "LOGAM" mentality, there will be less use of material and create efficiency for manufacturing. 

Socio-Environmental

2. Eco-anxiety caused by extreme environmental crisis

mental health symptoms 
Harmful to your physical health Guilt about carbon footprint Post-traumatic stress caused by climate change Feelings of grief about irreversible environmental damage


future trend
Friluftsliv, the nordic idea of “free-air life” encourages people to stay in touch with nature, experience outdoor life, and bring positive energy and confidence to people with anxiety.

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Technology

Body wellness through lightweight material innovation 

the benefits
less energy in the manufacturing process. new material properties without altering the core product. Lightweight nanotechnology offers potential health benefits.

future trend
The growth rate of nanotechnologies will keep growing. This will lead to an emission-free “energy vision 2030” bringing natural healing properties to new textile designs.

Economic

Socio-economic inequality discourages  
Gen z + millennials.

inequality
The gender income gap is rapidly increasing. Declined labor forces as a result of COVID. Income inequality has increased from 2016-2021 The job insecurities contribute to future long-term stress.

future trend
The pandemic brings more awareness of financial inequalities. Many younger generations are struggling to survive. To bring back confidence, more and more gen z + millennials start to invest time and money to balance their financial lives.

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Political

the multilateralism will slow down the post covid recovery

multilateralism
Ideological infighting causes more conflicts. The complicated system will decrease the efficiency. The competition created by multilateralism brings stress.

future trend
The world develops so quickly. Many countries are seeking opportunities from multilateralism. However, the complicated system, the conflict agreement can potentially cause serious political troubles. Trustworthy and balanced control of multilateral policies can bring positive energy and efficiency.

NEXT WORK

POC Relive

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